Category Archives: LAUNCH

Syeda Amera Collection Launch

Syeda Amera, one of Pakistan’s finest fashion designers, launched her tantalizing collection in Park Towers, Karachi comprising of Formal, Diffusion and Luxury prêt Designs.

Check out below glimpses from the red carpet and the ramp at the launch event.


Tina Ahmed, Rubab, Sana, Syeda Amera & Konain, and Perveen Gehri Frieha Altaf & Areeba, Madiha Iftekhar & Syeda Amera, Misbah & Alina, and Syeda Amera & Fozia Hum Khan, Konain, and Nadia Husain Adnan, Fozia, Huma & Sadaf, Frieha Altaf, Sayeda Amera & Perveen Gehri, Saman Abid & Konain, and Abeer Adeel


Syeda Amera Ramp 6 Syeda Amera Ramp 1 Syeda Amera Ramp 2 Syeda Amera Ramp 3 Syeda Amera Ramp 4 Syeda Amera Ramp 5


Fahad Hussayn “Bloodline” Preview at Ensemble

Fahad Hussayn showcased his latest bridal spring summer collection Bloodline inspired by Rajasthan at Ensemble in Gulberg, Lahore.

Models showcased the collection for guests and media alike. Among those present were the likes of Mehreen Raheal, Noor Bhatty, Mohsin Ali, and Maram & Aabroo etc. The event was managed by Savvy PR.

Fahad Hussayn Bloodline Preview 4 Fahad Hussayn Bloodline Preview 1 Fahad Hussayn Bloodline Preview 2 Fahad Hussayn Bloodline Preview 3

Levi’s® Curve ID Preview

Levi’s® Pakistan presented their most anticipated unique concept Levi’s® curve ID; Perfect. We are not the same here at The Forum, Karachi on December 28, 2013 in an exclusive preview, well attended by celebrities, socialites and media personnel. The preview also featured the gorgeous spokesperson of Levi’s® Ayesha Omer along with the Saima Azhar, Abeer Adeel and Maha.

The Levi’s® Curve ID line utilizes a revolutionary fit system based on shape, not size.It is a paradigm shift from the industry standards of the way women shop jeans.

Sana Safinaz Launch at Ocean Mall

Country’s leading luxury Fashion designers Sana Safinaz, launched their new outlet at Ocean Mall – Clifton, Karachi. The store showcases absolute elegance and exclusiveness, starting from  interior, color and the much talked about product which never fails to impress.

The launch event featured Sana Safinaz new brand ambassador Zoe Viccaji and renowned models like Fareena, Ekra, Manaal, Faiza Khan and Maria were adorned with beautiful out fits by Sana Safinaz.

The event was managed by Catwalk Production and the PR of the event was handled by Catalyst PR & Marketing.

Kamal Lawn by Zara Shahjahan Lahore Launch

Leading lifestyle and textile brand So Kamal launched their much anticipated collaborative venture with fashion designer Zara Shahjahan: Kamal Lawn by Zara Shahjahan through an exclusive exhibition and fashion showcase featuring their brand ambassador, award winning actress and model, Aamina Sheikh.

The exhibition was attended by a diversity of personalities including Erum Ahmad, Director Kamal Limited and So Kamal, CEO Kamal Limited Ahmad Kamal, the face of Kamal Lawn by Zara Shahjahan Aamina Sheikh, who was styled by Shammal Qureshi of TONI&GUY Lahore for L’Oréal Professionnel, along with models Cybil, Nadia Ali and Nooray Bhatti who were all sporting Kamal Lawn by Zara Shahjahan ensembles.

The event was managed by J&S Events with Public Relations by Lotus.

Photography CreditsPinhole Studio

Élan Lawn brand soared to new heights!

Élan lawn launch by Khadijah Shah in collaboration with Hussein Mills Limited was a tremendous success in Karachi!

The high end fashion met couture infused with timeless sophistication and glamour. Throngs of people purchased Élan lawn prints which shortly went out of stock.

The launch event was organized by Catwalk Productions and PR handled by Catalyst PR & Marketing. The alluring evening was attended by top notch designers, fashionistas, and celebrities such as Shehla Chatoor, Mahin Hussain, Sherezad Rahimtoola, Zahir Rahimtoola, Ayesha Umer, Nadir Feroz, Maha Burney, Zurain Imam, Sanam Chaudhri, Umair Tabani, Mohsin Feroz & Ayla Raza.